Reza Rajabi

Associate Professor

Department

Marketing

Education

• B.S., IUST, industrial engineering
• M.S., Sharif University of Technology, socio-economic systems engineering
• Ph.D., University of Massachusetts Amherst, marketing

Research Interests

Rajabi's research interests lie at the intersection of Salesforce management and marketing strategy, focusing on how data-driven insights can enhance sales performance and strategic decision-making in both startups and established companies. He explores the application of artificial intelligence (AI) to better understand Salesforce-AI interactions, optimize sales processes and refine marketing strategies.

Biography

At Northern Illinois University, Reza teaches courses such as data-driven marketing decisions, marketing data visualization, database marketing and digital marketing metrics in the Master of Digital Marketing program. These classes give students hands-on experience with digital marketing data and help them develop strategic insights. Additionally, as part of the NIU Sales Program, he mentors students pursuing their sales certificate and teaches the principles of selling course to undergraduates.

Learn more about Rajabi’s career.